Being found on Google

What a title and description actually are#

When your shop shows up in a Google search, the visitor sees two lines: a blue clickable heading, and a short grey paragraph under it. The blue heading is the meta title. The grey paragraph is the meta description. Nobody sees them on your website — they exist only for search results and for the little preview that appears when someone shares your link on WhatsApp or Facebook.

That is why they are worth ten minutes. They are the shop window in the one place where you cannot control anything else.

Filling in Meta & SEO#

1. 1
   Open Settings and click the Meta & SEO tile.
2. 2
   In the highlighted Focus Keyword box, type the one phrase you most want to be found for — for example “mobile accessories” or “ladies unstitched suits”.
3. 3
   In Meta Title write the blue heading. Aim for 50–60 characters; the counter underneath turns green when you are in range.
4. 4
   In Meta Description write the grey paragraph — 120–160 characters. Say what you sell and give a reason to click.
5. 5
   In Meta Keywords put a few words separated by commas.
6. 6
   Under Open Graph Image press Upload Image and pick a wide picture, around 1200×630 pixels and under 2MB. This is the picture that shows when your link is shared.
7. 7
   Look at the Search Result Preview box — it shows exactly how Google will print your two lines. Fix them until that box reads well.
8. 8
   Press Save Settings.

Per-page Meta#

What you wrote above is used for the whole shop. Below it, in the card headed Per-page Meta, you can give five pages their own wording: Home, All Products, Blog, About and Contact.

1. 1
   Click a page name to open it. A small badge on each row tells you where it stands: Global means it borrows the shop-wide wording, Custom means it has its own.
2. 2
   Type a Meta Title and Meta Description for that page only.
3. 3
   Leave a page blank and it keeps using the shop-wide wording — that is fine and completely normal.
4. 4
   Press Save Settings once at the bottom; it saves the whole page including all five.

Products and blog posts have their own#

A product page and a blog article each carry their own SEO section on their own edit form — the same three boxes, plus the same live checklist. If you leave them blank, the page falls back to the shop-wide wording. Filling them in for your best sellers is time well spent; filling them in for all four hundred products is not.

Analytics — counting your visitors#

This screen connects two free outside services to your website: Google Analytics, which tells you how many people came and what they looked at, and the Meta (Facebook) Pixel, which lets Facebook and Instagram ads know who visited. Both accounts are yours; the screen only asks for their ID.

1. 1
   Open Settings and click the Analytics tile.
2. 2
   Paste your Google Analytics ID — it starts with G-. You find it in Analytics → Admin → Data Streams → your stream.
3. 3
   Paste your Meta (Facebook) Pixel ID — a long number of 15 or 16 digits, found in Meta Events Manager → Data Sources → your pixel.
4. 4
   A small pill next to each box switches from Not set to a green Active once there is something in it. Press Save Settings.

What is handled for you#

Two technical things you may have been told to worry about are already done, automatically, for every shop:

• The sitemap — a list of every page on your site that Google reads to find your products and articles. It is generated on the fly and stays up to date on its own; add a product and it is in there.
• The robots file — the note that tells search engines which parts of the site they may look at. Your dashboard is kept out of it.